Why Can Giving Customers More Choice Actually Make a Business Less Money?
More options sound attractive but every additional option creates complexity. More stock. More decisions. More training. More production possibilities. More…
Why Do Artists Sell Merchandise?
A T-shirt might look like a simple souvenir, for an artist, it can be much more than that. Music streaming usually pays relatively small amounts per listen,…
Why Do Some Creators Work With Brands They Don't Personally Use?
Because a collaboration is still a business decision. A creator can believe in a product, like the opportunity, want the money, reach a new audience — or a…
Why Do Some Artists Release Deluxe Albums?
A deluxe album can contain extra songs, alternate versions, remixes or other additional material but there's a business reason too. The original album may…
Why Do Some Restaurants Offer Tasting Menus?
Instead of selling one large meal, a tasting menu sells a series of smaller experiences, that allows the kitchen to control portions, introduce more dishes and…
Why Do Luxury Brands Sometimes Avoid Discounts Even When They Know They Could Sell More?
For an ordinary product, a discount can create urgency, For luxury products, it can create a completely different problem. If something is constantly reduced,…
Where Does Your €25 Concert Ticket Go?
Where the money goes, how industries make money, and what people rarely see behind the numbers.
Why Are Festival Tickets So Expensive?
A festival ticket isn't really paying for one performance, you're paying for an entire temporary city. Stages, artists, security, toilets, electricity, staff,…
Why Do Drinks Cost So Much at Events?
You buy a drink at an event and immediately think: “That's expensive.” But the price isn't only about the drink itself. The event has to cover staff,…
