Why Can Giving Customers More Choice Actually Make a Business Less Money?

More options sound attractive but every additional option creates complexity.

• More stock.

• More decisions.

• More training.

• More production possibilities.

• More things that can go wrong.

and customers can become overwhelmed. Sometimes reducing the number of choices makes people more likely to buy.

The strange lesson is that more freedom doesn't always create more sales.

Sometimes people just want someone to narrow it down for them.