Why Do Artists Release Singles Before an Album?

You might wonder why an artist releases three or four songs before the album actually arrives, because the album isn't just one release anymore. Each single gives the audience another reason to pay attention.

It can introduce a new sound, build anticipation and give the artist more opportunities to reach people.

By the time the full album arrives, listeners may already recognize several songs, the album becomes less of a surprise and more of an event.

So when an artist releases a single months before an album, they're not necessarily giving away the best part.

They're building the road toward it.