It can start with something incredibly simple. Someone wants to test an idea.
Maybe it's food, maybe clothing, maybe art or maybe an event.
Instead of immediately building a permanent business, they create something temporary. Find a location, choose a date, create the product then promote it.
Open the doors.
Then they watch what happens. Who comes,?
What do they buy?
What do they ask for?
Would they come back?
A pop-up can be more than a temporary shop, it can be a real-world experiment.
Sometimes the experiment ends. Sometimes it becomes the beginning of something much bigger.